Google does not have any curiosity about how Google places a site in its search engine results page. Because Google does not say anything about its ranking of Google Ranking Factors. All of us who work with SEO, as a result of their research, are aware of this mysterious world.
Details: Google's important ranking factor - Part 02
So let's enter today, in this mysterious world of Google, and try to know how Kiev is given a Google site to a site? What Google sees?
Welcome, all to this article in my today, where I'm going to discuss the Google ranking factor.
Another important thing is that Google's ranking factor will be published in a few episodes, the 1st episode
Let's get started.
We all know that Google's Ranking Factor is one of the most complex topics in online world. There was a time when SEO used to explain only Meta Tag and Backlink. Not long ago, when it was easy to rank sites/pages with Backlink from Keyword Stuffing and Irrelevant sites.
In September 2013, Google's Hummingbird algorithm update was similar to an earthquake for the SEO industry. You may know how much this Hummingbird update delivers Google's search results page. Since then, BlackHat Technique is ranked as SEO by the site and it is much more difficult than before.
The main goal of the Hummingbird Algorithm was to give more emphasis on how much the page is relevant to the keyword before it is ranked on a Google search engine results page. The number of times that particular keyword was used on this page where it was viewed earlier. But with regard to how often the Hummingbird keyword has been used it has given importance to how relevant it is to the page content.
Google's main ranking factors are mainly dependent on 10 things. Apart from this, there are few minor factor factors, but these are considered as the most important ranking factors.
1
Domain Ranking Factor
2
Webpage Factor
3
Website Factor
4
Backlink Factor
5
User interaction
6
Special Algorithm Rules
7
Social Signal
8
Brand Signal
9
On-Site Web Spam Factor
10
Off-Page Web Spam Factor
Domain Ranking Factor
01. Domain age
This is a common question whether the domain age plays a role for ranking. Before that, there are different types of doctrines, but many SEO experts believe that the new domain will give better results in the old domain ranking.
It can be said that your ranking increases with your domain as well as your ranking.
However, this does not mean that you will always use an expired domain or expired domain. There are a lot of things to look forward to using the expired domain, especially its backlink profile.
02. Top level domain
There are many different types of talk about Top Level Domain (TLD) and Second Level Domain (SLD). Here's the mood of humility, it's easy to rank top-level domains from second-level domains. I personally also have the top level domain side.
Generally, these are considered top level domains:
.com
.net
.org
.co
.info
.io
.me
.xyz
03. Exact match domains
Exact match domain (EMD) means that you want to work with the main keyword that you want to work with as a domain. If you are interested in the Food for Food this keyword and you have got this domain of Food.com, this is Exact Match Domain. Exact match domain search results play a somewhat positive role. However, content quality plays a big role here.
04. Public WhoIs vs. Private WhoIs
Who is registered in a domain name, you can hide his information by WhoIs Guard. The domain's Whois Data Private or Hide means that you want to hide something. So keeping the public without leaving the Whois Data Private is the best practice.
05. Spammer WhoIs Owner
If Google detects a domain owner as a spammer, then its ownership has the same effect in the remaining domains.
06. Country top-level domains
If this is the country's country code top-level domain (ccTLD), then this domain is prefixed with the search results of that country/region. Example of ccTLD: .com.bd Domain.
Page Level Factor
07. Keyword in Title
This is a very common factor, you must have the keywords in the title that you want to rank in the keyword. It is one of the most important ranking indicators of On-Page SEO.
08. Keyword at the beginning of the title
Following an experiment of the popular SEO tool MOZ, they officially reported that the keywords used at the beginning of the title perform well in the search results from keywords in the middle of the title or in the end.
09. Meta description / meta tag
Although Google does not consider Meta Description as the Direct Rank factor. Then there are some values of Meta descriptions in the search result. In particular, it helps to increase the CTR (Click Through Rate) of your site.
10. Use keywords in H1 tags
The H1 Tag Bolton Second Title Tag If Google considers your website's title to be the main ranking factor, then the H1 tag can be called a secondary ranking factor. But remember, one thing is not to use more than 1 H1 tag in a page/post.
11. Long content
The length of the content plays an important role in coming to the rank. Because Google always wants to give the user the right and more information at the same time. So if your content is small then it becomes difficult to rank. Backlinko's founder Brain Dean, after research on nearly 10 million Google pages, said the first length of the first page of Google's page was 1800 ward +
12. Keyword Density
Keyword DENSITY is meant to mean the percentage of percentage used in the whole article in the main keyword (the keyword you are trying to rank). However, you have to be very careful about keyword density. Because keyword density is very low, it is difficult to rank such keywords, if there are more keyword densities than Google Penalty Squirting Squares and more.
Questions can be asked, how many percent keywords can be kept in full article? The answer is different from each other, but my personal opinion should not use more than 5-6 times main keywords in 1000 ward articles.
13. Latent Semantic Indexing (LSI) Keyword
At the top, we learned that if the content is more keyword dense than it is possible, then it is possible to see Google with bad eyes and penalties. But if it is not a true relent keyword, then it is difficult to rank the article. Excellent solution for this may be the Latent Semantic Indexing (LSI) keyword, the LSI keyword means the relay of the main keyword is used in any term article.
For example, your keyword is "Keyword research tool", so its LSI can be "Best Keyword tools", "Google keyword planner tool", "google keyword research tool" etc.
If you can not find the LSI key on your own, you can use a tool called Siggraph.
14. Page loading speed
Loading speed is considered to be a significant ranking factor in Google or Bing 2 search engine. If your site page takes longer to load, then it is harmful to your site. Generally, a page should be loaded in 3-4 seconds.
I use these tools to see the loading time of the site.
Google Page Speed Insight
Pingdom
15. Duplicate content
There was a time when the website could be ranked in Spamming or Black Hat. At that time Google did not use the important terms of Rankbrain or Artificial Intelligence as it has now, it also used to rank duplicate content too many times. But now there is no longer time. If you have duplicate content on your website, it can get a lot of negative sign in Google's eye and this site can get penalties for any duplicate content. So before uploading the content on the site, please check the whole content well with the plug-in checker.
I use these tools to check if the content is duplicate.
SEO Small Tool: Plagiarism Checker (FREE)
Copyscape (My Favorite)
So far today, due to personal exposure, the content of the current content is delayed. Hopefully, soon we can write the second episode of the Google Rank Factor Do not forget to share if you like the article.
Read More...........
Google Ranking Factor - Episode 02, today is invited by the invitation to read the episode. thanks to everyone.
