Hello !!! Welcome to the second article on "Google's ranking factor" Those who still have not yet read my 1st article about "Google's ranking factor", they can read it first.
Details: Google's important ranking factor - Part 01
In the previous article, we got an idea about Google's domain level and page level ranking factor, now we will start discussing the rest of the page level ranking factor.
Let's get started ...
16. Image Optimization
You may know, there are also a lot of visitor websites from search results. So the contents of the content would just like to be optimized. Optimizing the image also considers Google's ranking factor.
17. Content updates
Google always wants to give its visitor's acoustic information. It is important to update the content. If you wrote articles about a topic three years ago, you would like Google to add new information and updated articles after a month. An Influential Ranking Factor for Google's Update of Content.
18. Keyword Prominence
Keyword prominence is the key to putting the keyword you want in a prominent place on a web page.
That is to say, whether you have placed your main keyword in 100 pages of page/post writing, or if you have keywords in the heading tags of the page, keep in mind that keyword prominence.
19. Outbound / External links
It is also necessary to have an inbound or internal link within a site, such as an outbound or external link.
However, many are not interested in external links. It seems that external links do not have any profit for my site.
But this time Google changed the idea. It is important to have an internal link on your site as well as external links. This increases the visitor's visit to your site and Google's privacy. If you can take a user to a more informative site, it is much better to increase your trust.
20. Grammar and Spelling
Article grammar and spelling mistake role in the website ranking Since Google is now using Artificial Intelligence (AI) in search results, Google does not make such minor mistakes. That means if your article contains grammar or spellings, it will play a negative role for both the site and Google.
This is one of my favorite tools, you can try:
Grammarly (Paid tool)
Grammarly Google Chrome Extension
21. Multimedia
People prefer to watch or hear more than reading. Google and preferring content to keep images, videos, audio in it. Since the time a visitor is on the site, it is considered as an important ranking factor, so if you add content to multimedia content such as images, videos or audio, the visitor will have more time on the site. Which will help to increase the ranking of the site?
22. INTERNAL LINKS
A few days ago, I published a detailed link to my site on Backlink. Where there is a detailed discussion about internal and external links.
Yet, I'm saying, Internal Link: When you link to a page/post inside a website, link to another page/post will call it an internal link. Call it Inbound Link and say. This helps you to correctly link links to all pages of your site/post so that your site is getting Google Rank.
23. Broken link
Broken link or dead link is the same thing. Suppose you have a link to another page with a page on your site. Later, at any one time, you have deleted the ranked page or changed the URL. If you click on that anchor text now instead of the desired page instead of 404 Error, this is the Broken link.
It can also be in the case of external links.
For example, if the page that you link to the external link is no longer live, then the link is also called a broken link.
It's never a good idea to have a broken link for a site. You should be redirecting these links to 301 redirects with relieving pages.
Broken Link Checker Google Chrome Extension: Check My Link.
24 Reading level (rediffelati)
The reading level (redbitle) is tested to understand how easy or difficult it is to read content. Online marketers and SEO experts always say e-mails are always easy to write. So, one can read the PHD holder and the high school student studying to understand the article.
In the article, you used a lot of complex words. Understanding a few articles in the article on behalf of a student studying high school can also be difficult to understand if a single PHD holder/university student article is available. Then he will not be interested to read the article. Since "How long a visitor is on the site, it's important to Google's eyes", so the article's reading level considers Google as a ranking factor.
If you use WordPress, you will find that the Yoast SEO Plugin has an option redefine.
You can also try this tool if you want: Hemingway Editor
I try to keep in my article's readability grade 5-6 at the hamming tool. Hopefully, you will get ideas about something interesting about the site.
25. URL Length
Very large URL length gives negative results for website ranking. So you should keep the URL as small as possible. And never get the URL to exceed 50 characters, this is Maximum.
26. Keep the URL in the URL
Keyword ranking in URL is very important for ranking. Originally Google has a signal that ranking for the ranking of the URL, the URL does not differ. If you do not have focus keywords in the URL, then the configuration will be created near Google that you want to rank this keyword.
For more information about URL: You can see the URL Structure Rules.
27. Reference / Sources
We do not mention references or sources in the attendant article. I used to use images without anyCartesiani from Google. The main reason behind this is the fear of linking that works. This is a wrong practice. According to the "Google Quality Guideline", reference to any article, especially in the research type article, is referred to as a positive sign.
28. Location on Sitemap
It's not a proven sign though. However, it is believed that the pages that start with Sitemap are indexed by Google. It is said that the rank of the page above the sitemap is easier than the page below.
Use of sitemaps for small sites such as less than 500 pages is not so important.
29 Other keywords rated is the quality of the keywords
In order to rank in main keywords, Google cemeteries notice other keywords. If you think your kitchen is a site where you write about the Chinese relay product. Here, if you are convinced that you have already ranked some of your keywords in this keyword relay. At the moment, it will be easy to rank for new articles.
30. Age of pages
This is very important. The page's age plays a bit to rank in Google. Initially, Google takes a little time to understand a page or website. But this time it takes less time with the age of the page. Because of that, Google has proven yourself as an authoritative site.
Here's the second article on Google's "Important Ranking Factor". Hopefully soon Google's important ranking factor - Episode 3 article will be published. You can give feedback in the comments box. '
Everyone will be good and healthy. Thank you.
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